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Our guest today is Brad and he implemented some unique marketing strategies to drive sales of his specialty product that he shares in this episode.

Listen in to see what Brad did to launch his brand and how he's differentiating from his competition through unique marketing strategies. If you're a new seller on Amazon you must listen to what Brad did to successfully launch his business.

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Get involved and ask a question about selling on Amazon and Chris may answer your question live on a future episode of Sellercast. Also, if you think you'd be a good guest for the Sellercast podcast feel free to tell us more about you and your company here.

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Show Notes

Brad's company - ManMug

Podcast Transcript

Intro: Hello, everyone. Chris Guthrie here, host of Sellercast. And in this episode, I am interviewing Brad who’s built a business focused on selling products in the beer industry. Now the cool part is that he’s done some very unique marketing strategies for his business that most people aren’t even thinking of. And so you really want to pay attention to some of the nuggets he lays down and really just think about your own business and what you can do that will differentiate yourself from your competitors – not only from your products standpoint, but also from the way that you market and build your brand. So without further ado, let’s go ahead and start this episode. I’m sure you’re going to love this.

Chris Guthrie: Hello, everyone. Chris Guthrie here, and today we have another special guest on. His name is Brad, and he’s been selling at Amazon for less than a year now, right, Brad? Is that right?

Brad: Yeah, my first product launched in October, but it took three or four months to get there, so yeah, about a year.

Chris Guthrie: Which we’ll get into. We’re going to get into that, lead times and all that. I know you’ve been using Salesbacker since July 2015?

Brad: Yeah.

Chris Guthrie: And you’ve been loving this business model so far and enjoying it. So let’s just dive in. I know your brand is Man Mug. Maybe you can tell us a bit about your product, how you came up with this idea for this company, and share some details.

Brad: Well, it started – I actually heard your podcast. I think it was #17 with Brian.

Chris Guthrie: Yeah, Brian Leyde.

Brad: Leyde, yeah, that’s what it is. And it just sounded very intriguing to me. He talked about they had a free tool going at the time where they were monitoring the top 100 of each niche and then the customer reviews. So I monitored that for about two months. I was kind of looking at another product. I really wasn’t into it. But I thought I could sell it and do well.

And then one day, this little stainless steel mug popped up. And I’m like, “Man, I could sell that.” So I decided I wanted to market it as a beer mug. I’m a craft beer drinker myself. So that was a product that I could really get behind. So I was shooting some names back and forth with some guys at work. And every time we’d come up with a name, I’d check the domain to see if it was available. And after about a week of doing this, someone suggested Man Mug. And I looked and I was shocked that was available. So right then and there, that’s what I named it.

Chris Guthrie: That’s awesome. That’s a great story. So I know you said that October 2014 was when you started selling. And it took several months to get the product up. Let’s just take a step back. What were you doing before you started selling at Amazon? What led you to this? I know you heard a podcast, and that’s kind of what made you think about getting into it. But what were you doing before that?

Brad: Yeah. About five years ago, I stumbled across a Pat Flynn post on Facebook landing pages back when they were doing that. And actually, my buddy stumbled upon it and showed me and saw that he was making tens of thousands of dollars a month on online business. And up until then, I hadn’t heard anything about that. So I was curious but very skeptical. I’m like, “This has got to be a scam.” So I just started researching it and looking around. And the two guys that helped him launch his first product, Jason and Jeremy, I started following their blog. And just monitoring it for about a year before I ended up paying, I think it was 500 bucks for the first course. And then just slowly started building websites and monetize them and working on the SEO and all that stuff. Of course, I was listening to probably three or four podcasts on my way to and from my day job, about a 40-minute drive. So it’s perfect time for a podcast. So just trying to take action and trying to implement all these tactics and strategies everyone was using. Then I actually bought a website. I think I was listening to one of your podcasts about buying a website on Flippa. And I bought it. And it was going great for about two or three months. I was doing really well. And then Google changed their algorithm. So my sites took a dive and it was heartbreaking. And I’m like, “Man, I really don’t want to put all my eggs in this Google basket.” So I just kept my ears open, kept listening to podcasts. And then when I heard your podcast about Amazon – I’ve been wanting to do my own product but had no idea how to go about it. So your podcast really struck a chord with me. I’m like, “Man, this sounds intriguing. Let me look into it.” And that’s kind of what led me there.

Chris Guthrie: That’s awesome. I’ve had that too with some websites getting tanked by Google or other things like that, bought a site on Flippa, years ago. And nine days later, Google AdSense was banned for the site. And it was just making money from AdSense, right?

Brad: Yeah, just a heartbreak it is.

Chris Guthrie: I spent thousands of dollars on that site. And I eventually got it to recover. But there are always those risk points, I guess in any business in some cases. So that’s what led you to Amazon. So you had some experience with other types of online business, it sounds like you did and had been listening to different types of podcasts and just taking action on things that were interesting to you. So I’m pretty sure I know the answer to this question, but have you only ever sold this one physical product? Or were you also ever doing like a reselling on Amazon or anything like that?

Brad: You know what? I built a couple of Amazon affiliate sites. And I was using AmaSuite 3 to kind of do my research on that. Got some traction but not a whole lot. I think that the most I made Christmas a couple of years ago was like 600 bucks in affiliate money, which was pretty good for just starting out. But this is my first physical product sold myself.

Chris Guthrie: Okay, all right. So let’s just focus now primarily on your physical product business with As it is right now, are you just selling on Amazon? Or are you also selling on your website as well, like through Shopify or some other type of platform?

Brad: Right. At the moment, I’m only selling through Amazon. So if you go to today, it just directs you straight to Amazon. But I’m working with a developer right now, and I’m going to start using the Shopify platform. And I’ve worked out. I found a fulfillment center in Oklahoma that I’m going to start using. So through my Shopify account, there’s a plugin called ShipStation. And that will send all the orders coming directly from my website to them. And then they would do all the fulfillment.

Chris Guthrie: Interesting.

Brad: Yeah, so I still don’t want to ship anything. I’ve got other aspects of the business I want to concentrate on. So they’re going to handle all the shipping and customer service for me.

Chris Guthrie: Yeah, that’s one thing that for me, personally, always made me fearful of the e-commerce business. That’s kind of why I focused on building websites, ranking them, making money from AdSense, Amazon Affiliate Program, all those different types of things, because I just thought, man, with e-commerce, you’ve got to deal with inventory. And it just seems like a huge headache. And that was when I found out about Amazon and then FBA taking care of a huge portion of that. And then, of course, since that time, I’ve learned that there’s a whole bunch of different fulfillment centers you can use.

Brad: Yeah, I kind of felt the same way. Just kind of a nightmare that I didn’t want to go down that road. And as I’m going down this journey, I’m finding things out. And I had no idea there were fulfillment centers out there that did it for you.

Chris Guthrie: Yeah. So that’s great. It’s awesome. So you’ve been doing that as well. And that’s a typical path, I see, for most people. They start on Amazon because that’s where so much volume is available. And then either they’ll eventually expand to their own site, or they just take longer to get there. And then they run both concurrently.

Let’s talk about your success so far. You started in October. What was your first inventory order? Maybe we can start with that.

Brad: The minimum order quantity was a thousand mugs, which was a pretty big investment up front for me. This is kind of a – I was just tipping my toe in the water to see if this is going to work. So I bought my first thousand mugs. I think I went live on Amazon October 2nd and thinking that I would make it through the Christmas season. And I was sold out within two months and entirely missed Christmas. I was sold out, I think, by like December 12th or something.

Chris Guthrie: Oh man, that’s too bad!

Brad: Oh yeah, I was just sitting in my house at Christmas, going, “Man, I’m losing so much money right now.”

Chris Guthrie: That’s the worst, when you have a product that’s selling well. It is already part of the challenge to get something that sells well, and then to run out of stock. We can talk about some of those challenges. But what did you do to actually get you initial sales? You did a thousand minimum order quantity. You got it up and it was selling on Amazon. And it sounds like pretty quickly, you found success.

Brad: Yeah. I took this Facebook marketing that really has been the key. That’s the only marketing I’ve done so far. And I took this course from a guy named Jeremy Salem at And he just showed me how to laser-target Facebook ads. And it’s something that’s extremely easy and makes perfect sense. But I just, again, had no idea how to do it. So I just needed someone to show me, “Hey, do this, do this, and this.” And I was like, “Man, it really worked.” And then on top of that, I was trying to get customer reviews because I know how important that is. So I contacted the top 50 of Amazon reviewers, only in the mails because I didn’t want to send a female reviewer a Man Mug because I was afraid what they might say. But I think I got like 20 reviews from those top Amazon reviewers, and they were all 5 stars. I don’t know if that helped or not.

Chris Guthrie: Yeah, okay. So Facebook, we probably can go pretty in-depth or just surface-level. But let’s try and delve a little deep on the Facebook side. Can you share roughly what your budget was or how many people you were targeting within your interest category or anything like that?

Brad: I think my first ad was $5 a day. And I decided really quickly that I was going to target male beer drinkers, because I know there are a lot of females out there that love beer, but the majority of them – I guess the audience is bigger with males. So I started targeting homebrewers. The Facebook ad has an “interest” field. So I just started researching all the homebrewer websites, and you entered those into the interests. And then for the behavior field, I put beer, and then I think craft beer and domestic beers. All the beer ones popped up. I can’t remember the number. It was in millions, the people I was targeting. But it was very laser-targeted, people who drink beer and like homebrewing websites. So that was basically my target demographic that I was going after. And it seemed to work because they started selling right away.

Chris Guthrie: And so were you just driving traffic directly from Facebook to your Amazon listing? Or were you doing like an intermediary opt into your page, maybe using a tool like LeadPages or something?

Brad: You know what? I send everybody to I just kind of wanted them to see – I do video production for my day job. So I put together a little video for the website. I just kind of wanted people to see the branding that I was going with. So then that just takes you directly to Amazon. I’ve been trying to figure out a way to build my email list, and the only time I really did was when I ran out of products again. And I had a pop-up on my site saying, “If you want an email notification when they’re back in stock, leave me your email address.” And I got quite a few from that.

Chris Guthrie: That’s a good strategy. I think that’s a good takeaway for people, especially if you’re out of stock or if you want to try and build your list. And that’s one way to do that. So that’s cool. So that’s what you’re using initially to help drive some extra traffic. I know some people that just rely on Amazon traffic. There’s a need to have external traffic to be able to keep their business because there’s either really a lot of competition or some other element that kind of requires that. Perhaps offline, we can talk more email marketing strategies. But yeah, that’s great.

Brad: Yeah, it’s definitely something I need to work on.

Chris Guthrie: Yeah, so you targeted initially men. So this is an obvious question then. Are you going to do another mug for women?

Brad: Yeah. I did a beer fest here in San Diego. It was a 3-day beer fest. And the two takeaways that came out of that were one, I definitely needed a girl version because there were a lot of women coming up really liking the mug but didn’t want to buy because it said Man Mug. And then two, a lot of people were asking for personalization, so I’ve got to figure that out.

So right now, I’ve paid our supplier in China the fee to change the mold. So I’m making a bigger version. Right now, the mug is 16.9 ounces. I’m having them make a 22-ounce mug. And that will be the new Man Mug. And the girl version will be the current 16.9 version.

Chris Guthrie: That’s great. So are you going to brand it as Man Mug for Women? Or is it going to be like Woman Mug?

Brad: It’s going to get its own name. I haven’t decided on that yet. I’ve sent out a few surveys on Facebook. I’ve gotten some pretty colorful answers. But I just haven’t decided on which one I’m going to go with yet.

Chris Guthrie: Yeah. And I think it’s one of those things where just your overall process – Yeah, you focus on beer drinkers and go after men initially. And then probably in the back of your head, you thought, “Okay, obviously, there’s this other demographic that I can target later. But let me just focus on this one audience well.” And then take a feedback. And then come back and do something for females as well.

Brad: Yeah, you’re absolutely right. I knew that this would get me started, I just needed to get started. And again, the only reason why I called it Man Mug was because that domain was available. And I’m like, “Man, I think people could get behind that name.”

Chris Guthrie: I think that’s a brilliant name, to be honest. I love that.

Brad: People seemed to be responding to the name. People at the beer festival kept saying, “Well, what makes this a Man Mug?” And I gave them my pitch. And then at the end of it, they’re like, “Oh, that’s cool.”

Chris Guthrie: So what’s your pitch? Can you tell us a bit of your pitch.

Brad: It’s stainless steel. It’s double-walled. There’s air on the inside. So it acts like an insulator. So anything you pour into the mug stays ice-cold. The outside stays room temperature. So it doesn’t sweat. There’s no need for a coaster. And if you’re holding the mug with your hand, the heat from your hand doesn’t transfer to your drink, your beverage. And it works great for hot drinks too. And that’s the pitch. And you look damn good holding it.

Chris Guthrie: I think the last part is the key. That part is key. No, that’s great. I may have told you this before, but I was planning on buying one because I’ve got to have it. I like to…

Brad: I’ll send you one.

Chris Guthrie: Drinking beer as well. The perkier one then I guess, thanks. Cool, so that’s the idea behind how you – You built maybe some strategies that you’re using to move into other markets. So let’s talk about going beyond that first order. You’ve done your first order. You come into the market. People were interested in the product that you’re doing. What did you do after that? Were you doing larger inventory orders each time? Maybe what was your most recent largest order?

Brad: Well, the second order, I was only able to afford 2000 mugs. So I was only able to double the inventory. Got the mugs in. And again, they started selling faster than I thought they would. And then again, I ran out of inventory right before Father’s Day. So I’ve run out right before Christmas and then right before Father’s Day, my two biggest holidays.

Chris Guthrie: Yes. But then I’m assuming that you’re going to lead with saying that – And I’m probably putting words into your mouth, but did you do a large order after that then?

Brad: Yeah. I actually borrowed some money from a friend. And we ordered 7000 – Actually, the next order was 4000 and then 7000 like a month later. So we’ve got over 10,000 coming in.

Chris Guthrie: That’s great. We’re recording this in late July 2015. As of this recording, are you currently in stock then?

Brad: Yes, I am.

Chris Guthrie: Awesome.

Brad: I’ve got 3000 mugs at Amazon. I’ve got 1000 here at my house. And then I’ve got 7000 more coming from overseas.

Chris Guthrie: One of the other things that just kind of coming back now. I wanted to talk a little bit about the inventory side because I think that’s a challenge, just being able to control your inventory – especially when you’re dealing with production times, lead times, potential holidays, Chinese New Year, etc. that can impact everything.

Brad: My biggest challenge so far is just the inventory.

Chris Guthrie: Yeah, which I think if you can pick a challenge, that’s better than my product isn’t selling.

Brad: Yeah, you’re absolutely right.

Chris Guthrie: Yeah. So one of the other things that you touched on was people mentioning a beer festival – which I think is great, by the way, that you went out as opposed to – I think sometimes people think, “Yeah, I’m selling on Amazon, but they don’t think about their own local market that they can potentially try and sell to, just that you can get more hands-on feedback right away.”

Brad: Yeah, where you get the word out. And then I also wanted just some immediate customer feedback, which we got a lot of, so it was great.

Chris Guthrie: Yeah. Actually, I’m curious. One more question on that front. Did you create like a booth? Was there a way you could just go in there and you could just show people the mug?

Brad: I paid the fee. I think it was like a $500 fee to get your booth. And then I bought a little pop-up shelter with my branding on it. And they provide chairs and a table. And basically, I think it was like 60 bucks, 65 bucks so you can get into the beer festival. And you can sample all the beers. But then they also have non-beer vendors like myself who are selling products.

Chris Guthrie: That’s great. Were you able to turn a profit from the event or at least break-even?

Brad: Oh yeah, we sold quite a few. I did really well that weekend.

Chris Guthrie: That’s awesome. So that’s another strategy for people that are first starting out. Or maybe they’re not yet at a huge scale. And they’re also looking for that feedback early on.

Brad: Yeah, absolutely. I’ve done a couple more since then. And I’ve had a great – Everyone has been really happy and friendly so far. So it’s been great.

Chris Guthrie: It sounds like something fun to do too, just like as a different experience.

Brad: Yeah, it’s a beer fest. How can you go wrong at a beer fest?

Chris Guthrie: That’s actually how I discovered my personal favorite: I prefer IPA beers. I go to these beer festivals, and I try different beers. And I have these cards to write down, but I never really remember the flavors.

Brad: Especially after you’ve had a few :-)

Chris Guthrie: Yeah, exactly. That’s another point. So I focus on one type, and that’s what I did. That’s why I drink IPA now. Anyway, the other thing you mentioned though that came from that beer festival was I believe something about people want customization, right?

Brad: Correct.

Chris Guthrie: Yeah. So maybe you can talk about that. So what type of customization were they looking for?

Brad: I’ve got a pretty close friend that got a deal on Shark Tank doing Bottle Breachers, which is .50 cal bullets that make into…

Chris Guthrie: Oh, wow! Of course I mean – sorry, I had to say something. Everyone that’s an entrepreneur or an aspiring entrepreneur, I believe, probably watches that TV show.

Brad: Yeah, religiously, right?

Chris Guthrie: Yeah. I’ve seen that episode. So go ahead and continue, sorry.

Brad: As I do video production for my day job. And I did their video audition for the show. And they got on the show – But he kind of started his company. He sold his motorcycle and bought his first laser engraver. And they were making these things in his garage. So I got to go over and see what he was doing. And they’re laser engraving onto these brass rounds. And it just kind of got me thinking that if I could laser into these mugs, I think it’d be pretty cool and people would want to buy them. So after the beer festival, and kind of confirm my suspicions that people would really dig these mugs, have a groomsman name on it or American flag or something like that. So I’m currently in the process of trying to figure that out.

There’s a fabrication shop here in San Diego. It’s membership-based. So you go in there and they’ve got woodshop, metalshop, lasers, all kinds of stuff. So they’ve got some lasers in there that are used, some sandblasting equipment. So I’m doing some tests right now, and some of them are coming out really cool. The sandblasted look looks really neat. So I think people are going to be happy with that.

Chris Guthrie: Yeah, that’s cool. You mentioned an American flag and some other kind of more widely appealing designs, potentially. Are you thinking about doing those as like child variants within Amazon? Or will you just sell those through your own store?

Brad: I would sell those on my own store as well as like Etsy. The personalization orders would come directly to me. And then I would have – I’ve got a thousand on stock right now. So I would actually start doing all the fulfillment myself, which is going to be a lot of work. And it’s not as passive as I’d like, but it’s kind of hard to ignore that when it’s right there looking at me.

Chris Guthrie: Yeah. I’m going to assume that you’re going to sell that for more so you can get bigger chunk of profit or…

Brad: I’m thinking of offering as $5 more, not too much more. Because I’m not going through Amazon, I’m not paying the Amazon fees. So it’s a little bit more money in my pocket.

Chris Guthrie: Yeah, that’s great. I think that’s an awesome story, just kind of start to finish, on why you picked that. I’m curious too. You said October, so it’s less than a year selling. What are your goals for this business? Just from talking to you, it sounds like it’s something that you personally really enjoy. You enjoy beer. You enjoy doing these festivals. It sounds like it’s something that you could just do as your full-time thing, or is your goal to build up and sell it? What is it that you…

Brad: I’ve always thought that this is kind of my first stop on a long road. So I’m going to build this up and make it my full-time gig, build it up as far as I go, and then either keep it and hire people to manage it for me, or just sell it. But I’m not going to retire selling mugs. There’s always something more to learn, something more to figure out. That’s kind of the fun of the whole process.

Chris Guthrie: Yeah, that’s awesome. You mentioned your goal maybe is to make it a bigger thing, your full-time job. How much time do you spend on this business now?

Brad: Right now, it’s different from week to week. I would say anywhere between 10 to 20 hours per week. Right now, I’ve got a lot on my plate because I’m trying to figure out the personalization. I’m trying to get my Shopify store up. I’m working with the other fulfillment center, trying to make sure that’s going smoothly. So at the moment, there’s quite a bit going on. But in the last few months, it hasn’t nearly been as much, just trying to get the beer festival stuff going, just some artwork and some product images, stuff like that.

Chris Guthrie: Yeah, that makes sense. So for the shipping process, getting back to you talking about how you’re going to fulfill some of your own orders for when you start doing some personalization to the mugs, what are you using? You don’t have to mention the company if you don’t want to, but are you using some freight forwarder? Or what are you doing right now to do your shipping process?

Brad: Right now, I’ve got an account at And it’s actually really easy. You’ve got a little scale. You just put it on there, print out a label. And then just drop it off at the postal service, post office. But there might be a better way out there. I haven’t really looked too much into that yet because right now, I’ve just been sending out free samples to people, trying to get the word out there. But once I ratchet it up, there might be a better alternative out there. I just haven’t researched it yet, but that’s what I’m doing at the moment.

Chris Guthrie: Okay. And then what about on the China side, getting them from China to the U.S.? Are you using like a freight forwarder?

Brad: Yeah, I found a company that kind of handles all that for me. They’ve got the forwarder over there. And then when it gets here, they deal with all the customs, all the fees and taxes. And then they hire the truckers to take it to the fulfillment center. So I’ve been really happy with this company. And they’ve really got my back.

Chris Guthrie: Yeah. And so presumably, you’re doing sea shipping for this since it’s stainless steel. Or did you airship any of them initially?

Brad: No, it’s just been sea shipping, although I probably should have done it through air just because I was out of mugs. But the thing that seems to take the longest is once it gets here, it sits in customs for like a week or two. It’s kind of excruciating when you don’t have product, you know.

Chris Guthrie: Yeah, if you know which port it’s in, you can be like, “It’s right there. It’s on the boat. Just come on home!” That’s cool. I’m curious if there’s anything else that – I think the story and the way that you’re approaching this – And this is probably the reason why I want you to come on. It feels like it’s beyond what a lot of people are thinking about when they’re thinking about this business right there. They’re looking for an opportunity to sell on Amazon. They find something. And then they go forward with it, but they don’t really look at exterior types of strategies like what you’ve done with the festival and some of the other unique things you’re looking at doing with your own website.

Is there anything else you would suggest to people that are either new sellers or people that are going along with their businesses that could help them?

Brad: You know what? There’s just a million ways to make money out there. Especially with the Internet, there’s even more ways of making money. You’ve just got to pick something that you’re comfortable doing, something that’s working. If it’s working, try and duplicate it and just try and do it again. For me, I was just excited to build a brand. Once I found out was available, I’m like, “Man, I can do a lot with that.” I started getting a lot of ideas. So I kind of committed to myself early that I was going to build this brand. I was going to concentrate on – I wasn’t going to buy a barbecue brush the next time. I really wanted to stay in this kind of niche and kind of take it as far as I could.

As for any advice, keep your ears open. Listen to as many podcasts as you can. Find people that you think you can trust, and try out some of their strategies. And if it works for you, just kind of listen to what they have to say.

Chris Guthrie: I want to latch onto that last point that you said. I think you mentioned find people that you think you can trust and work with them. So are you in any other small type groups? Or maybe you’ve been in these Facebook groups that are larger, or even just locally. You mentioned that you have the friend that’s been on Shark Tank. Have you formed like smaller, mastermind groups or anything like that with other people?

Brad: You know what?  The first blog I kind of start following, Those guys are just really genuine. They kind of focus on breaking into this. Their whole thing is to help people get out of the 9:00 to 5:00. So they’re just really genuine guys. And I felt like I could trust them from the beginning. They’ve got a Facebook group. So we all kind of try and help each other out. Other blogs like, Pat Flynn, just guys that genuinely want to help people. There are a lot of guys out there that are just trying to make money, trying to tell people how to make money. And that’s their only goal, to make money themselves. So you kind of have to be careful on who you trust. But once you find your core group – I’ve got four or five blogs I listen to religiously, including you. I don’t know. I just kind of follow all the advice you guys are giving me and trying to find my own way.

Chris Guthrie: That’s good. That’s a good takeaway. I think on that note, we’re about out of time. And I think just the story and some of the strategies that you talked about that I know that people that are selling on Amazon aren’t  implementing, and they should. A lot of people are not really thinking about outside-the-box strategies. I think the advice that you gave is going to help other people as well. And I just really appreciate you coming on to share your story and your brand. And thank you of course for using Salesbacker. We appreciate your business. Thanks so much, Brad.

Brad: Thanks for having me on. It’s an honor. It was very exciting to be on my first podcast.

Chris Guthrie: Yeah, I thought it was great. I think you’re going to do well with this business. And all the stuff that you talked about sounds right in line with what I think would make sense for what you should do. And I’m sure you have even more ideas that you’ll be working on as you go on as well.

Brad: I do. I do. I appreciate it, Chris.

Chris Guthrie: Thanks, Brad.

Brad: Bye-bye. See ya.


All right. That’s our episode with Brad. And hopefully, you enjoyed it. I think the strategies that he’s using for his business are really outside the box. I mean not that many people are actually going out and getting booths to sell their products in a physical location, just to try them out and to test the market and just as a way to generate extra sales. Most people are really focused on just Amazon and ignoring a lot of the other opportunities that may be available to them. So keep that in mind and just keep your mind open to new strategies for building your business.

Outro: If you enjoyed the episode, please do leave us a review as well. You can go to to do that on iTunes. We appreciate it, of course, because the more reviews that we can get, the more people can find our show on iTunes and listen to us and, of course, the better the show can get just based on the feedback that we receive. So thank you so much again, for listening, and have a great rest of your day.