Category: How To Guides

Grace came to me for some advice. She was extremely excited about her recent decision to launch a new product on Amazon. It was her first one. She’d taken her time and looked through several Amazon categories. She had done some research through Google Trends and other marketing reports. And she had finally nailed down the niche she was going to conquer - kitchen cleaners. It had a load of... [more]  
So you’ve become one of the few dreamers to actually pull the trigger on starting your Amazon business. Congratulations! If you’re at this stage of the game, you’ve probably done lots of research on a product, coordinated with your supplier, and placed your first order. This is actually happening! It’s tempting now to sit down and wipe the cyber sweat off your forehead.... [more]  
The savvy Amazon seller is always interested in optimizing their listing. There’s always the hope that one more tweak will be the key to an increase in sales volume. So we cycle through the checklist of typical optimization. Could we upgrade our listing with: Better quality images? Keyword rich title? Improved sales copy inside my bullets? More customer reviews? A pricing sweet spot? Now... [more]  
As Amazon sellers, we put so much effort into our listing, and rightfully so. Our listing is our virtual store and sales force all rolled into one. Every customer that “steps into” our listing should be confronted with the best sales copy we can produce. They should know exactly what we’re selling and how it will help them. But if you ask many Amazon sellers about their listing,... [more]  

Did you just get a 1 star review? Here's how you should reply to negative reviews on Amazon


Here's how to calculate your fees on Amazon so that you can quickly determine the profitablity of your products.


In this guide we share the 4 scenarios where you can ask Amazon to remove your negative seller feedback. 


What happens if Amazon loses your inventory? Here's a real life example and how you can protect yourself.

This guide is meant to walk you through the steps of setting up your first Amazon listing. Although each product is unique and may require additional fields on Amazon, this step-by-step will cover all of the basics. By the end of this article, you should be able to take each step yourself and use them to create your own Amazon product listing. For the sake of example, I’ll be creating a listing for a... [more]  
Ask any successful and seasoned Amazon seller what their top three tools to success are, and I guarantee you that PPC will rank in the top three for nearly every one of them. Amazon’s pay-per-click (PPC) Advertising enables you to advertise to a huge number of people who are not just browsing online but are browsing online to buy something! AND they’re not just buying anything; Amazon... [more]  
If you’ve not yet created a promotion in your Amazon Seller Central account, you’ll find a complete guide to setting one up in a previous article Step by step guide to creating an Amazon promotion. There, I’ve given you everything you need to set up your first promotion in an easy-to-follow guide. Promotions are a great way to offer discounts to customers and generate sales, and... [more]  
Greg stared at his Amazon listing in confusion. He read the review a second and third time but couldn’t quite comprehend what was being said. Tim had written: “This product looked nothing like the pictures on the Amazon page. It was a different color and the length was 3 inches shorter. Very poor quality.” How could that be?! Greg had been selling the same product on Amazon for 9 months. Sales had grown steadily over the past 3 months, and customers never had an issue... [more]  
We’ve all heard that a picture’s worth a thousand words, but for those of us selling on Amazon, a picture can also be worth a thousand dollars in sales. Unfortunately, it seems that once Amazon sellers succeed in getting their listing up and running, they often give little attention to the images they first used. This is a huge mistake. You cannot overestimate the importance of images when... [more]  
I couldn’t believe what I was seeing. I sat dumbfounded as the car salesman (of all people) sat on the floor and carefully crafted a Lego spaceship with my kids.  And I thought, “Wow.” Literally, that’s the word that went through my mind. “Wow.” I had decided I needed a second car to make life a little easier on my growing family. So after looking online, I... [more]  
Update May 11 2017: Amazon has released their new Brand Registry process. Here's the link you need to get set up. You do need a trademark in order to get brand registered. We'll be updating the rest our guide soon to document the new process. Before you get started with brand registry, make sure you've taken a 7 minutes to set up your free trial Salesbacker account. If you'd like to get... [more]  
So if you’re sitting in a coffee shop drowning your Amazon sorrows in a quad-shot of espresso, this post is for you. It happens to the best of us, and it’s perfectly natural. Anytime we place a large amount of effort into a project, we become attached. We want to reap what we sow. And when you work so hard, when you put in lots of time, when you give it your best shot, it’s incredibly discouraging to see little results. Your Amazon business is no different. And I know the... [more]  
So you’ve decided it’s time to invest some money in pay-per-click advertising. Good call! Marketing to online customers has become increasingly streamlined and effective with the help of the large algorithms of Google, Amazon, and Facebook. With so many people online, it’s important that you have the ability to narrow down your target audience as specifically as possible, and using Google AdWords or Amazon PPC is a great place to get started. If you haven’t yet set up... [more]  
So let’s say you’re trying to market your new product online. Just for kicks, let’s say your product is a nuclear warhead called Destructo Mundo. So you think to yourself, “I really want people to be exposed to my awesome nuclear warheads. I better start using social media!” So you start your own Destructo Mundo Facebook page and advertise the features of your product,... [more]  
I can remember the first time I found the sales dashboard of my Seller Central account. It took me back to the first time I saw the dashboard of a Boeing airplane. My brain curled up in a fetal position and sobbed quietly. Too many choices. Too many buttons. Too many blinking lights. I just couldn’t believe a pilot could process all of that information, and even if someone wanted to learn how to... [more]  
So you’ve decided to run an ad on Pinterest! That’s a great business move since Pinterest is one of the largest social media platforms out there. As of September 2015, 100 million people actively use Pinterest. That’s not even close to the numbers Facebook is putting up, but Pinterest growth doesn’t appear to be slowing down any time soon. It’s an excellent source of... [more]  
Whether you’re getting ready to launch your first Amazon product or you’re thinking about bringing on a second one, you need to think about differentiation. If your product doesn’t stand out from your competitors by some significant difference, you’ll find that sales are difficult to come by. Differentiation is what helps customers notice you.The last thing you want is to blend in... [more]  
With over 100 million active users, Pinterest is quickly becoming a powerhouse in the social media world. For that reason, a Pinterest account has become a must-have for many businesses and brands. However, it appears that many male business owners are more hesitant to participate on a majority-female social media platform. Because Pinterest’s top content involves jewelry and DIY crafts, women have... [more]  
Evan checked his Seller Central account one more time before heading to bed. He always liked to get one final sales count at the end of the night. And once again, he was pleasantly surprised to see that his sales for the day were higher than the day before. In the last two months, Evan had been noticing a positive trend in his sales numbers - they were going up! He had slowly climbed from 10 sales per day... [more]  
If you’re just launching your first product or if you’re on to your second or third, promotional coupons are a great way to get product feedback from customers. Initially offering your product for an extremely low price will provide incentive for friends, family members, or random customers to test out your product. But if you’re going to offer discounts, you have to be able to set up... [more]