Effective date: April 14, 2025

This website is owned and operated by Salesbacker LLC, doing business as Salesbacker (“Salesbacker”). Throughout the website, the terms “Salesbacker,” “we,” “us” and “our” refer to Salesbacker. This Privacy Policy applies to information that users transmit to the Salesbacker website at www.salesbacker.com (the “Site”).

We are committed to your privacy. This Privacy Policy informs you about the information we collect from you on our Site and how we and our affiliates use that information.

Identity and Access

When you sign up for Salesbacker, we ask for personal information such as your name and email address. That’s just so you can personalize your new account, and we can send you updates, email alerts that you subscribe to, or other essential information. We’ll never sell your personal info to third parties, and we won’t use your name in marketing statements without your permission.

We log access to all accounts by IP address, so we can verify that no unauthorized access has happened for as long as the logs are kept.

When you write Salesbacker with a question or to ask for help, we’ll keep that correspondence, and the email address, for future reference. When you browse our marketing pages, we’ll track that for statistical purposes (like conversion rates and to test new designs). We also store any information you volunteer, like surveys, for as long as it makes sense.

We maintain a history of customer events such as logins to our website, when you connect your Amazon Selling Partner API, when you submit support tickets, and other important interactions with our service.

The only times we’ll ever share your info:

  • To provide products or services you’ve requested, with your permission.
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law.
  • If Salesbacker is acquired by or merged with another company, we’ll notify you well before any info about you is transferred and becomes subject to a different privacy policy.

Amazon Selling Partner API and Amazon Customer Data

Salesbacker is an authorized Amazon Developer. When you connect your Amazon Seller account to our service through the Amazon Selling Partner API, we collect certain information about your Amazon products and orders to provide our services. We limit this information as much as possible, to collect only what we need to provide our services to you. This includes:

  • Product information: ASIN, product name, and seller SKU (an identifier that ties your product listing to a specific Amazon ASIN)
  • Order information: Order IDs, order dates, purchased ASINs/SKUs, product names, and tokenized Amazon customer email addresses (see below)

We do NOT collect any Personally Identifiable Information (PII) about Amazon customers. Amazon tokenizes customer email addresses (e.g., 6qps732s9brlzs3@marketplace.amazon.com) and does not provide access to the actual Amazon buyer email address.

While we ask for your email address when you sign up for an account on our website, we do not disclose your email address to any Amazon customers. If/when we send emails on your behalf to Amazon customers who have purchased products from your Amazon store recently, we route all such communications through the Amazon Buyer Seller Messaging Service (BSM), which protects your seller email address using the same kind of tokenized address that they use to protect buyer email addresses. Review or Seller Feedback requests sent through the Selling Partner API do not include your email address either.

We only retain this information for as long as necessary to provide our services, as permitted by Amazon, or as required by law.

Amazon regularly audits its authorized developers, including us, for compliance with their strict security requirements and policies, as described in their following documents: Amazon Services API Developer Agreement, Acceptable Use Policy (AUP), and Data Protection Policy (DPP).

Cookies and Web Server Logs

Like many websites, we use cookies and other standard web technology to collect information for our own use. A cookie is a small data file that we transfer to your computer’s internet browser for record-keeping purposes. Cookies make the online experience easier and more personalized. Information gathered through cookies and web server log files may include the date and time of visits, the pages viewed, IP addresses, links to/from any page, and time spent on the Site. Log files are used to monitor, measure, analyze, improve, and troubleshoot our services. You can choose to disable cookies for our Site but this may limit your ability to use our Site and services.

Law Enforcement

Salesbacker won’t hand your data over to law enforcement unless a court order says we have to. We reject requests from local and federal law enforcement when they seek data without a court order. And unless we’re legally prevented from it, we’ll always inform you when such requests are made.

Data Handling and Encryption

Sensitive data is encrypted via Transport Layer Security (TLS) when transmitted between our servers and your browser. We encrypt sensitive data in our database using 256-bit AES, PBKDF2, or stronger encryption.

When you sign up for one of our paid Plans, we use Stripe Payments to process your credit card information. Your credit card information never touches our servers. It is sent directly to Stripe, who guards it using the most stringent levels of security available. We do store your billing zip code, which we are required to collect for accounting purposes.

Your Controls and Choices

Opt-Outs: We may provide you with the opportunity to “opt-out” of having your personal information used for certain purposes when we ask for this information. If you decide to opt-out, we may not be able to provide certain features of our services to you.

Communication Preferences: If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included on such communications or on the Site. Please note, however, that you may be unable to opt-out of certain service-related communications.

Blocking Cookies: You can remove or block certain cookies using the settings in your browser but the Site may cease to function properly if you do so.

Do Not Track Signals: Your web browser may have a “do not track” setting which, when enabled, causes your browser to send a do not track HTTP header file or “signal” to each site you visit. At present, our Site does not respond to this type of signal.

Accessing and Updating Your Personal Information

When you use our Site, we make good faith efforts to provide you with access to your personal information upon your request and either provide you the means to correct this information if it is inaccurate or to delete such information at your request if it is not otherwise required to be retained by law or for legitimate business purposes. You may access, review, correct, update, change or delete your information at any time. To do so, please contact us through our Contact form with your name and the information requested to be accessed, corrected or removed.

Please note that if you cease using our service or we terminate your access to our service in accordance with our Terms of Service, you may no longer have the ability to access or update your information.

We may retain your information as necessary to support the Site, comply with our legal obligations or resolve disputes. Note that content you post may remain on the Site even if you cease using the Site or we terminate your access to the Site.

California Privacy Rights

California Shine the Light Law: If you are a California resident and we disclose your personally identifiable information to third parties for such third parties' direct marketing purposes, California's Shine the Light Law (CA Civil Code Section 1798.83) allows you to request certain information from us about such disclosures. To make a request under the Shine the Light Law, please contact us through our Contact form. Please note that under California law, businesses are not required to respond to such requests more than once during any calendar year.

California Minors: At any time, you can delete or remove your posts using the same deletion or removal procedures described in the “Accessing and Updating Your Personal Information” section above, or otherwise through the Site. If you have questions about how to remove your posts or if you would like additional assistance with deletion you can contact our support team through our Contact form. Although we offer deletion capability, you should be aware that the removal of posts may not ensure complete or comprehensive removal of that content or information posted through the Site.

No Children Under Age 13

The Site is not intended for use by anyone under the age of 13, nor does Salesbacker knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you may not attempt to register for the Site or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we confirm that we have collected personal information from someone under the age of 13 without verification of parental consent, we will delete that information promptly. If you are a parent or legal guardian of a child under 13 and believe that we might have any information from or about such a child, please contact us through our Contact form.

Third-Party Websites

The Site may contain links to third-party websites. This Privacy Policy applies solely to information collected by us. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of such third party. We encourage you to familiarize yourself with the privacy policies of such third parties to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you choose to click through to another website when using the Site.

Changes and Questions

This Privacy Policy may be updated from time to time as our services change. Any changes to this Privacy Policy will be effective immediately upon posting to the Site. We encourage you to periodically review this page for the latest information on our privacy practices. The most current version of the Privacy Policy can be found at https://www.salesbacker.com/privacy.

Please direct any questions about this Privacy Policy to us through our Contact form at https://www.salesbacker.com/contact.