Effective date: August 28, 2026

This website is owned and operated by Salesbacker LLC, doing business as Salesbacker (“Salesbacker”). Throughout the website, the terms “Salesbacker,” “we,” “us” and “our” refer to Salesbacker. This Privacy Policy applies to information that users transmit to the Salesbacker website at www.salesbacker.com (the “Site”).

We are committed to your privacy. This Privacy Policy informs you about the information we collect from you on our Site and how we and our affiliates use that information.

Identity and Access

When you sign up for Salesbacker, we ask for personal information such as your name and email address. That’s just so you can personalize your new account, and we can send you updates, email alerts that you subscribe to, or other essential information. We’ll never sell your personal info to third parties, and we won’t use your name in marketing statements without your permission.

We log access to all accounts by IP address, so we can verify that no unauthorized access has happened for as long as the logs are kept.

When you write Salesbacker with a question or to ask for help, we’ll keep that correspondence, and the email address, for future reference. When you browse our marketing pages, we’ll track that for statistical purposes (like conversion rates and to test new designs). We also store any information you volunteer, like surveys, for as long as it makes sense.

We maintain a history of customer events such as logins to our website, when you connect your Amazon Selling Partner API, when you submit support tickets, and other important interactions with our service.

The only times we’ll ever share your info:

  • To provide products or services you’ve requested, with your permission.
  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service, or as otherwise required by law.
  • If Salesbacker is acquired by or merged with another company, we’ll notify you well before any info about you is transferred and becomes subject to a different privacy policy.

Amazon Selling Partner API and Amazon Customer Data

Salesbacker is an authorized Amazon Developer. When you connect your Amazon Seller account to our service through the Amazon Selling Partner API, we collect certain information about your Amazon products and orders to provide our services. We limit this information as much as possible, and collect only what we need to provide our services to you. This includes:

  • Product information: ASIN, product name, and seller SKU (an identifier that ties your product listing to a specific Amazon ASIN)
  • Order information: order IDs, order dates, purchased ASINs/SKUs, product names, and the tokenized Amazon buyer address described below

We do not receive or store an Amazon buyer’s name, shipping address, phone number, payment details, gift message content, real email address, or any other any Personally Identifiable Information (PII) about Amazon customers. Where an Amazon report contains those fields, our application does not read them or write them to our database.

We store the tokenized email address that Amazon issues for each order, in the form 6qps732s9brlzs3@marketplace.amazon.com, because it is the address we must use to deliver your email message to your buyer through the Amazon Buyer-Seller Messaging Service. It is issued and controlled by Amazon, and we have no means of resolving it to the buyer’s actual email address or a person. We don’t disclose it or combine it with data from any other source.

How long we keep Amazon data: We delete the tokenized buyer address from our database 30 days after the order is delivered, which is when Amazon’s own buyer messaging window closes. The remaining order and message records, which by then contain nothing that identifies a buyer, are permanently deleted 90 days after the order date. We keep those for 90 days so that messages you have scheduled are sent once and only once, and so that you can see what was sent on your behalf. Both deletions are automated and run every day. Encrypted database backups are deleted on a rolling 90-day cycle.

If you revoke our access in Seller Central, close your account, or ask us to delete your data, we permanently delete your Amazon data from our database within 30 days.

While we ask for your email address when you sign up for an account on our website, we do not disclose your email address to any Amazon customers. If and when we send emails on your behalf to Amazon customers who have recently purchased products from your Amazon store, we route all such communications through the Amazon Buyer-Seller Messaging Service (BSM), which protects your seller email address using the same kind of tokenized address that Amazon uses to protect buyer addresses. Review or Seller Feedback requests sent through the Selling Partner API do not include your email address either.

We only retain this information for as long as necessary to provide our services, as permitted by Amazon, or as required by law.

Amazon regularly audits its authorized developers, including us, for compliance with their strict security requirements and policies, as described in their following documents: Amazon Solution Provider Agreement, Acceptable Use Policy (AUP), and Data Protection Policy (DPP).

Cookies and Web Server Logs

Like many websites, we use cookies and other standard web technology to collect information for our own use. A cookie is a small data file that we transfer to your computer’s internet browser for record-keeping purposes. Cookies make the online experience easier and more personalized. Information gathered through cookies and web server log files may include the date and time of visits, the pages viewed, IP addresses, links to/from any page, and time spent on the Site. Log files are used to monitor, measure, analyze, improve, and troubleshoot our services. You can choose to disable cookies for our Site but this may limit your ability to use our Site and services.

Law Enforcement

Salesbacker won’t hand your data over to law enforcement unless a court order says we have to. We reject requests from local and federal law enforcement when they seek data without a court order. And unless we’re legally prevented from it, we’ll always inform you when such requests are made.

Data Handling and Encryption

Sensitive data is encrypted via Transport Layer Security (TLS) when transmitted between our servers and your browser. We encrypt sensitive data in our database using 256-bit AES, PBKDF2, or stronger encryption.

When you sign up for one of our paid Plans, we use Stripe Payments to process your credit card information. Your credit card information never touches our servers. It is sent directly to Stripe, who guards it using the most stringent levels of security available. We do store your billing zip code, which we are required to collect for accounting purposes.

Your Controls and Choices

Opt-Outs: We may provide you with the opportunity to “opt-out” of having your personal information used for certain purposes when we ask for this information. If you decide to opt-out, we may not be able to provide certain features of our services to you.

Communication Preferences: If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included on such communications or on the Site. Please note, however, that you may be unable to opt-out of certain service-related communications.

Blocking Cookies: You can remove or block certain cookies using the settings in your browser but the Site may cease to function properly if you do so.

Do Not Track Signals: Your web browser may have a “do not track” setting which, when enabled, causes your browser to send a do not track HTTP header file or “signal” to each site you visit. At present, our Site does not respond to this type of signal.

Your Data Rights: Access, Correction, Deletion, and Stopping Processing

You may exercise any of the following rights at any time, by contacting us through our Contact form. We do not charge for this, and we respond to every request.

  • Access. Ask us for a copy of the personal information we hold about you, and we will provide a complete extract.
  • Correction. Correct or update your information. Most of it is directly editable in your account settings; anything that is not, we will correct on request.
  • Deletion. Ask us to delete your account and the data associated with it. We complete deletion from our live systems within 30 days. Encrypted backups age out on a rolling 90-day cycle.
  • Stopping processing. Ask us to stop processing your information, and we will. You can also stop it yourself at any time and immediately: pause your campaigns in the application, or revoke Salesbacker’s authorization in your Amazon Seller Central account, which stops our ability to retrieve any further Amazon data for you.

We may retain limited information where we are required to by law, or to resolve a dispute. If we cease providing you the service, or you cease using it, you may no longer be able to sign in to access or update your information yourself, but you can still make any of the requests above through our Contact form.

Amazon buyers. If you bought something on Amazon and received a message sent through Salesbacker on a seller’s behalf, we cannot identify you and hold no information that identifies you. Amazon holds that information. Please direct any request about your data to Amazon, and we will act on any instruction Amazon or the seller passes to us.

California Privacy Rights

California Shine the Light Law: If you are a California resident and we disclose your personally identifiable information to third parties for such third parties' direct marketing purposes, California's Shine the Light Law (CA Civil Code Section 1798.83) allows you to request certain information from us about such disclosures. To make a request under the Shine the Light Law, please contact us through our Contact form. Please note that under California law, businesses are not required to respond to such requests more than once during any calendar year.

California Minors: At any time, you can delete or remove your posts using the same deletion or removal procedures described in the “Accessing and Updating Your Personal Information” section above, or otherwise through the Site. If you have questions about how to remove your posts or if you would like additional assistance with deletion you can contact our support team through our Contact form. Although we offer deletion capability, you should be aware that the removal of posts may not ensure complete or comprehensive removal of that content or information posted through the Site.

No Children Under Age 13

The Site is not intended for use by anyone under the age of 13, nor does Salesbacker knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you may not attempt to register for the Site or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we confirm that we have collected personal information from someone under the age of 13 without verification of parental consent, we will delete that information promptly. If you are a parent or legal guardian of a child under 13 and believe that we might have any information from or about such a child, please contact us through our Contact form.

Third-Party Websites

The Site may contain links to third-party websites. This Privacy Policy applies solely to information collected by us. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of such third party. We encourage you to familiarize yourself with the privacy policies of such third parties to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you choose to click through to another website when using the Site.

Changes and Questions

This Privacy Policy may be updated from time to time as our services change. Any changes to this Privacy Policy will be effective immediately upon posting to the Site. We encourage you to periodically review this page for the latest information on our privacy practices. The most current version of the Privacy Policy can be found at https://www.salesbacker.com/privacy.

Please direct any questions about this Privacy Policy to us through our Contact form at https://www.salesbacker.com/contact.