Salesbacker Blog

The Amazon Shopping Events Calendar: When and How to Make the Most of Amazon Events

What are Amazon Shopping Events? Throughout the course of the calendar year, Amazon runs a number of special Shopping Events that include deals they promote with extra merchandising, such as email campaigns and other marketing efforts. These Shopping Events provide sellers with a fantastic opportunity for increased exposure of their brand to customers shopping these events. Between the increased site... [more]

How to Add the ‘Works With Alexa’ Certification to Your Amazon Product

If you sell a smart home product on Amazon, you can now apply to have your product certified as Works With Alexa, which allows you to add the ‘Works With Alexa’ badge to your product listing. Benefits of ‘Works With Alexa’ Certification Not only does this program benefit sellers by giving them a competitive edge, but it benefits customers by ensuring a higher level of quality and... [more]

How to join the Amazon business seller program

What Happens When You Join the Program When you join the Amazon Business Seller Program, you open up another set of features in your Amazon Seller Central account, expanding your selling potential with Amazon to specifically target businesses in addition to individual customers shopping on Amazon. Along with these additional features and tools, you will also receive special messaging on your product... [more]

How to Create Amazon Coupons in Seller Central

What are Coupons? Amazon offers sellers an option to create digital coupons, which are similar to the coupons customers are used to using in brick and mortar stores but differ from other promotional opportunities within Seller Central. This option is just one more way to promote your business by offering your customers a discount on your products. With coupons you can choose between a percent off... [more]

How to check your Amazon sales using Alexa

Amazon announced on February 1, 2018 that they launched a new skill for Alexa, one specifically designed to help Amazon Sellers manage their business. If you already have Alexa (aka Amazon Echo), then you know how easy it is to ask Alexa about random questions you may have; what time it is, what the weather forecast is, or how to make your favorite cocktail. Now, thanks to this new skill you can get quick... [more]

How to Use Amazon Social Media Promo Codes

What are Amazon Social Media Promo Codes? Social Media Promo Codes are one of the latest and greatest ways to boost sales of your products on Amazon. This promotion is available to sellers enrolled in the Amazon Brand Registry, or sellers with positive feedback ratings. With this marketing tool you can self-promote your products over social media and streamline the process of your customers receiving a... [more]

How to use the FBA Small and Light program to save on fees

It is well known that under Amazon’s traditional FBA fees it often doesn’t make sense for third-party sellers to sell products that are below a certain price point, since FBA fees will quickly eat into your profits. But with Amazon’s FBA Small and Light program, you’ll find much lower FBA fees for small, light products that are typically priced under $10, opening up a wider range... [more]

How to Participate in Subscribe & Save

Subscribe & Save is a feature available on many products sold on Amazon, where customers can sign up for recurring, scheduled deliveries of products that they use and order on a regular basis. When a customer enrolls in Subscribe & Save they receive anywhere from a 5% to 15% discount on the product. The level of discount is determined by how many products the customer has subscribed to; if a... [more]

How to run an Amazon Giveaway

Nothing draws people quite like the allure of free stuff. So it is no surprise that giveaways, contests, sweepstakes, and drawings are a popular way for brands, bloggers, and websites to attract traffic and potential customers to their websites. But for anyone trying to coordinate this type of giveaway, it can quickly turn into a logistical nightmare of trying to source products, determine winners, and... [more]

Amazon Search Terms: How to Add Hidden Keywords to Your Amazon Listing

If you sell a product on Amazon then odds are you are looking for ways to optimize your listing to make your product easier for customers to find. While your product title and product description are certainly key, the hidden keywords added to the search terms field for your product listing are an often neglected but super important aspect to improving product discoverability. What are Hidden Keywords?... [more]

Pricing Strategies for Amazon Sellers: What You Need to Know

Why Pricing Matters When you launch a product on Amazon, you likely spend a lot of time considering every aspect of your product. How big is it? What color is it? What features does it have? What will the packaging look like? All of these things certainly play into how successful a product is in the Amazon marketplace. But one important element of your product should get a good amount of attention from... [more]

How to Do Amazon Product Keyword Research for Free

If customers can’t find your product, they obviously won’t buy it. Optimizing your Amazon listing for discoverability is a key part of any successful seller strategy, and finding the right keywords to add to your product listing is a huge part of this. While you likely have a sense for some of the keywords to associate with your product based on your product research, you need to get into the... [more]

How to Appeal an Amazon Seller Suspension

If you’ve ever received a notification from Amazon telling you that your account has been temporarily suspended you know how incredibly stressful this can be. Sellers who have never experienced an account suspension before and aren’t educated on the subject are likely to panic and flail a bit in attempt to get their business with Amazon back up and running. While we can’t do anything... [more]

Selling Wholesale on Amazon: Advantages, Challenges, and Best Practices

Selling Wholesale is just one more way to grow a successful business as a seller on Amazon. If you are curious about this business model and want to learn more about the ins and outs, read on. How Does a Wholesale Model Work? Before we get too deep into the nuts and bolts of selling wholesale, let’s begin by looking at exactly how a wholesale model works when selling on Amazon. In a... [more]

What is Amazon Frustration-Free Packaging?

If you’ve ever purchased an item and found yourself fumbling to get the package open, then you know what it’s like to experience “wrap rage.” In Amazon’s attempt to continuously improve the customer experience, they developed a solution for this annoying scenario in the form of frustration-free packaging. Frustration-free packaging is designed to be easy to open while using... [more]

What You Should Know About Amazon Prime Samples

If you are an Amazon Prime member, then you may have noticed that your membership comes with a new perk — Prime Samples. And if you sell products on Amazon you are likely curious to know more about this program, how it works, and how to enroll your products. Here is a quick overview of the program, how it works, and where things currently stand with seller program participation availability. What... [more]

How to Run a Lightning Deal on Amazon

Lightning Deals are promotional offers that are available on Amazon for a limited time, usually 4 to 6 hours, within the Amazon Deals page. By including a product in a Lightning Deal, you have the opportunity to increase sales and it also offers a quick way to reduce inventory. LIghtning Deals are visible to customers within Amazon’s Goldbox Deals: How to Make Your Products Eligible for a... [more]

Amazon Enhanced Brand Content: Improve Your Brand Presence and Grow Your Sales

While selling private label products comes with a long list of benefits and advantages, the biggest hurdle you are up against is that of establishing your brand as a legitimate competitor with other more household brand names. Amazon also has a vested interest in helping successful third-party sellers to establish and legitimize their brands. Very simply put, the reputations of the brands sold on Amazon... [more]

Seller Fulfilled Prime: How to Decide If It’s Right for You

There is no denying the importance of the Prime program when it comes to selling your products on Amazon. Up until June of 2015, participating in Amazon’s Fulfillment by Amazon (FBA) service was the only way for third party sellers to make their products Prime eligible. While FBA certainly comes with a long list of benefits, there are also limitations as well as significant costs associated with the... [more]

Amazon Marketing Services: What You Need to Know

As a savvy third-party seller you are always looking for ways to grow your business, increase visibility for your products, and ultimately make more money. Maybe you’re familiar with the marketing options available in Seller Central, and you are wondering if Amazon Marketing Services (AMS) is something you should try next. But how do you gain access to AMS? And what exactly does AMS give you? What... [more]

Amazon Seller Central: Individual vs. Professional Account

When you create a Seller Central account, one of the very first decisions you have to make is whether to go with an Individual or Professional Seller Central plan. But since at this point in the process you are brand new to the Seller Central world, you might be wondering exactly how you are supposed to decide between these two services. The decision can be boiled down to a few basic questions you need to... [more]

How to Get UPC Codes for Your Amazon Products

Update: We’ve received many questions from sellers asking if there’s a more affordable way to obtain UPC codes than the GS1 source we describe below. For example, let’s say you’re selling a product with 150 variations. As of this writing, it would cost $2,500 to buy your UPC codes from GS1, plus a $500 annual renewal fee. If you plan to use Amazon Brand Registry, the only... [more]

Retail Arbitrage: Benefits, Challenges, and Tips to Make it Work for You

What is Retail Arbitrage? Put plainly, retail arbitrage is when a person buys a product from one retailer and resells the product at a profit via another retailer. Many third-party sellers on Amazon have used retail arbitrage to benefit from market inefficiencies caused by retailers and manufacturers. For example, maybe a retailer ordered too much inventory and it isn’t selling quickly enough so... [more]

How much are Amazon storage fees?

Here's how Amazon charges you to store inventory in their warehouses.

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Should you use the Amazon Vine program?

If your business is planning to launch a new product on Amazon or is looking for a way to boost the visibility and sales of an older product, you know that customer reviews are a key factor in growing your sales on Amazon. In the past many businesses would choose to give away free products in exchange for the recipient’s product review in order to quickly increase the number of product reviews for a... [more]

Should you use the Amazon Early Reviewer Program?

The Amazon Early Reviewer program provides sellers the opportunity to earn 5 reviews at a relatively low cost. Read this guide to learn how to participate in the program.

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Amazon Product Image Requirements: What You Need to Know

Why Does Product Image Quality Matter? It is said that a picture is worth a thousand words, and some studies suggest that the human brain processes images 60,000 times faster than text. Simply speaking, the product image is your first chance to land the sale, because the image you include in your listing is the first impression a customer gets of your product. A low-quality product image can send the... [more]

9 Important Things to Know How to Do in Seller Central

If you are a new seller on Amazon or you just haven’t spent much time exploring Seller Central, you might be overwhelmed by all there is to know and do within the system. While there are seemingly endless possibilities and resources within Seller Central, this list of 10 things to know how to do is a great place to start. From the basics to the more complex, these tips will help you to manage your... [more]

Amazon’s Buyer-Seller Messaging Service: What it is and How to Make it Work for You

Read this guide to learn more about Amazon's buyer messaging system and how to communicate with customers on Amazon.

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Should you accept a loan from Amazon Lending?

If you’ve been selling on Amazon for a while and your business is doing well, it is possible that you have at some point received an offer from Amazon for a small business loan. If you need some extra cash to grow your business, you might be wondering — is a loan from Amazon a good option? What is Amazon Lending? In 2012 Amazon started their small business loan program as a way to... [more]

How to get approval to sell in an Amazon gated category

Amazon has an approval process to list products for sale in some categories. Read this guide to find out how to sell in gated Amazon product categories.

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What are Amazon Headline Search Ads?

Headline search ads are now available in Seller Central and in this guide you'll learn if you should use them in your business. This is a relatively new advertising method that was previously only available in Vendor Central.

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How to Use the Amazon FBA Calculator

Calculating Amazon FBA fees is critical to determining the profit margin for any item sold on Amazon. Read this guide to learn how to use the Amazon FBA calculator.

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How Much Does it Cost to Sell on Amazon?

Selling a product on Amazon will require you to pay a few fees beyond the cost of the product itself. Read our guide to learn how much you can expect to spend to sell on Amazon.

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When Should a Seller Email Jeff Bezos?

Jeff Bezos has an executive team in charge of his email inbox. Learn how to determine when you should email Jeff for help resolving an issue selling on Amazon.

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Seller Central or Vendor Central: Which is Right For You?

Amazon seller central and vendor central offer varying benefits, pros and cons which we discuss in this guide.

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How to get negative seller feedback removed

When you receive a negative product review on Amazon, your options to have that review removed are fairly limited, but Amazon now offers a streamlined process to manage and remove negative Seller Feedback. New Feedback Manager: Seller Feedback Quick Explanation To improve your chances of Amazon removing negative seller feedback left by one of your customers, it helps to understand what Seller... [more]

Follow These Three Steps to Determine Your Amazon Product Pricing Sweet Spot

Grace came to me for some advice. She was extremely excited about her recent decision to launch a new product on Amazon. It was her first one. She’d taken her time and looked through several Amazon categories. She had done some research through Google Trends and other marketing reports. And she had finally nailed down the niche she was going to conquer - kitchen cleaners. It had a load of... [more]

Don’t Just Sit There! Six Action Steps to Take While Waiting for Your Private Label Amazon Product to Arrive

So you’ve become one of the few dreamers to actually pull the trigger on starting your Amazon business. Congratulations! If you’re at this stage of the game, you’ve probably done lots of research on a product, coordinated with your supplier, and placed your first order. This is actually happening! It’s tempting now to sit down and wipe the cyber sweat off your forehead.... [more]

How to Improve Your Amazon Product Listing by Studying the Competition

The savvy Amazon seller is always interested in optimizing their listing. There’s always the hope that one more tweak will be the key to an increase in sales volume. So we cycle through the checklist of typical optimization. Could we upgrade our listing with: Better quality images? Keyword rich title? Improved sales copy inside my bullets? More customer reviews? A pricing sweet spot? Now... [more]

3 Ways to Optimize Your Product Description Bullet Points on Amazon

Improving the conversion rate on your product listing is crucial to maximizing your sales, but if you want to generate even more reviews from the sales you get, make sure you're emailing all of your customers and politely asking for a review. Salesbacker can help automate this process for you and it's free to try. As Amazon sellers, we put so much effort into our listing, and rightfully so. Our... [more]

How to respond to 1 star product reviews on Amazon

Did you just get a 1 star review? Here's how you should reply to negative reviews on Amazon

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How to Accurately Calculate Your Amazon Seller and FBA Fees

Here's how to calculate your fees on Amazon so that you can quickly determine the profitablity of your products.

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How to Remove Negative Seller Feedback

In this guide we share the 4 scenarios where you can ask Amazon to remove your negative seller feedback.

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What Happens When Amazon Loses Your Inventory?

What happens if Amazon loses your inventory? Here's a real life example and how you can protect yourself.

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How to set up your Amazon product listing

You will need reviews for your product after you set up your product listing. After you finish reading this blog post you can start using Salesbacker for free to help get more product reviews. Click here to begin. This guide is meant to walk you through the steps of setting up your first Amazon listing. Although each product is unique and may require additional fields on Amazon, this step-by-step... [more]

How to Set Up an Amazon PPC Advertising Campaign

PPC advertsing can be incredibly effective at helping you get more sales, but it's very important to follow up a PPC strategy with a way to convert your buyers into reviewers and that's where Salesbacker can help. Salesbacker takes just minutes to implement one time and then you can capitalize on all of your PPC sales and have a chance at converting those buyers into reviewers. Try Salesbacker here. Ask... [more]

How to Create a Single-Use Promo Code for Amazon

Creating single use promo codes on Amazon can prevent your entire inventory from being wiped out when your discount promo code is shared. Learn how to protect your inventory.

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How to Remove Hijackers from your Amazon Listing

Greg stared at his Amazon listing in confusion. He read the review a second and third time but couldn’t quite comprehend what was being said. Tim had written: “This product looked nothing like the pictures on the Amazon page. It was a different color and the length was 3 inches shorter. Very poor quality.” How could that be?! Greg had been selling the same product on Amazon for 9 months. Sales had grown steadily over the past 3 months, and customers never had an issue... [more]

Four Photo Fails to Avoid on Your Amazon Listing

We’ve all heard that a picture’s worth a thousand words, but for those of us selling on Amazon, a picture can also be worth a thousand dollars in sales. Unfortunately, it seems that once Amazon sellers succeed in getting their listing up and running, they often give little attention to the images they first used. This is a huge mistake. You cannot overestimate the importance of images when... [more]

Five Immediate Actions to Wow Your Customers

I couldn’t believe what I was seeing. I sat dumbfounded as the car salesman (of all people) sat on the floor and carefully crafted a Lego spaceship with my kids. And I thought, “Wow.” Literally, that’s the word that went through my mind. “Wow.” I had decided I needed a second car to make life a little easier on my growing family. So after looking online, I... [more]

How to set up Brand Registry on Amazon

(Last Update: August 2017) Registering your brand on Amazon is a great way to prove your ownership of the products you’re selling. Once Amazon has approved your brand registry application, your product will be uniquely tied to your account and your brand will gain an added measure of protection on Amazon. Remember, brand registry is only for those sellers who are brand owners,... [more]

Discouraged with Your Amazon Sales? Six P's to Get You Back on Track

So if you’re sitting in a coffee shop drowning your Amazon sorrows in a quad-shot of espresso, this post is for you. It happens to the best of us, and it’s perfectly natural. Anytime we place a large amount of effort into a project, we become attached. We want to reap what we sow. And when you work so hard, when you put in lots of time, when you give it your best shot, it’s incredibly discouraging to see little results. Your Amazon business is no different. And I know the... [more]

Broad, Phrase, or Exact Match: Which Amazon PPC Search Type Should I Use?

Pay per click is a great way to generate more sales, but reviews can also help generate sales. If you want more product reviews try Salesbacker for free. Salesbacker lets you automatically ask your customers for a product review (and it takes less than 7 minutes to set up once and you're done). Click here. So you’ve decided it’s time to invest some money in pay-per-click advertising. Good call! Marketing to online customers has become increasingly streamlined and effective with... [more]

A Step-by-Step Guide to Using Famebit in Your Advertising

So let’s say you’re trying to market your new product online. Just for kicks, let’s say your product is a nuclear warhead called Destructo Mundo. So you think to yourself, “I really want people to be exposed to my awesome nuclear warheads. I better start using social media!” So you start your own Destructo Mundo Facebook page and advertise the features of your product,... [more]

A Step-by-Step Guide to Navigate your Sales Dashboard on Seller Central

I can remember the first time I found the sales dashboard of my Seller Central account. It took me back to the first time I saw the dashboard of a Boeing airplane. My brain curled up in a fetal position and sobbed quietly. Too many choices. Too many buttons. Too many blinking lights. I just couldn’t believe a pilot could process all of that information, and even if someone wanted to learn how to... [more]

A Step-by-Step Guide to Creating a Pinterest Ad

So you’ve decided to run an ad on Pinterest! That’s a great business move since Pinterest is one of the largest social media platforms out there. As of September 2015, 100 million people actively use Pinterest. That’s not even close to the numbers Facebook is putting up, but Pinterest growth doesn’t appear to be slowing down any time soon. It’s an excellent source of... [more]

8 Ways to Differentiate Your Product from Your Competitors

Creating a product that is different from the competition is important but in order to make sure your product sells you will need customer reviews. Try Salesbacker for free so that you can automate the process of asking your customers for product reviews. Now whether you’re getting ready to launch your first Amazon product or you’re thinking about bringing on a second one, you need to... [more]

How to Set Up Your Pinterest Business Account

With over 100 million active users, Pinterest is quickly becoming a powerhouse in the social media world. For that reason, a Pinterest account has become a must-have for many businesses and brands. However, it appears that many male business owners are more hesitant to participate on a majority-female social media platform. Because Pinterest’s top content involves jewelry and DIY crafts, women have... [more]

“My Amazon Sales Just Dropped!” — Use this Sudden Sales Slump Checklist Before You Panic

When sales drop on Amazon it hurts and that's why it's so important to make sure you're capitalizing on all of the sales that you are getting right now by converting those customers into reviews. Salesbacker can help and it only takes a few minutes to set up one time and you're done. Try for free here. Now onto the blog post... Evan checked his Seller Central account one more time before heading to... [more]

Step by step guide to creating an Amazon promotion

Running a promotion on Amazon can help you sell more products. Follow this step by step guide to learn how to create your first promotion.

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How to leave a review on iTunes for our podcast

If you've been enjoying our podcast and would like to leave us a review you do that by following these steps below: Step 1) Click this link to go to the Sellercast iTunes podcast page Step 2) Click the “View In iTunes” button as shown below Step 3) If you are prompted to launch iTunes, click the “Launch Application” button Step 4) Click the “Subscribe” button (optional but recommended if you want to listen to new episodes) Step 5) Click... [more]

Step-by-step guide to getting product reviews from top Amazon reviewers

To ecommerce businesses selling on Amazon, reviews are an incredibly important component of a successful product on Amazon, because they act as social proof to other customers. The more reviews (social proof) you have, the more likely customers are to buy your product over the competition.

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